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Subculture: The concept of subculture at its base is concerned with agency and action belonging to a subset or social group that is distinct from but related to the dominant culture.
Source: https://www.tandfonline.com/doi/full/10.1080/13676260500063629
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 Notes on the poster chosen:
 According to the product description on their website, the Everlast Elevated Closed Hem Joggers are made from polycotton 315gsm interlock fabric. Getting past all the overblown jargon the website is using to sell you their pants, in action, these joggers lack anything interesting design-wise apart from brand recognition. They are comfortable and work as intended but lack character and feel very cookie-cutter in terms of the jogger’s market. I’m also not a huge fan of the Everlast branding personally either. Very boring warped serif typeface that doesn’t really excite me. Doesn’t really make me want to go out on a run or anything. As stated, before on their website, the joggers are made from 315gsm polycotton interlock fabric. Polycotton is a mix between polyester and cotton which both have their own set of environmental issues. Polyester is a synthetic fabric, often created using the fossil fuel petroleum and as a result, contributes to the warming of our climate as well as the continued harming of our environment from oil drilling. The environmental issues don’t stop there with cotton often using a lot of water in its production. As well as that, tons of pesticides are used polluting the surrounding area that the plant is grown on. I feel like this disregard towards the design as well as the effects of the materials used is detrimental to our culture and our planet as it promotes fast fashion at the cost of quality and ethics.
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By George HarrisonBlog documenting my work/research for the Critical Designer Module. ArchivesCategories |
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