Initial Moodboard - Grunge, Image Collage, David Carson inspired type work.

Second Moodboard - Contemporary Advertising work and Swiss type inspired designs.

First Iteration - Very maximalist and messy. Needed refinement.

3rd iteration - Hierarchy is more striking, still too illegible, messy and overcomplicated. Be influence by more than just David Carson.

2nd iteration - More refined. The hierarchy is still too messy.

4th design, more refined and strict layout whilst keeping the idea of the outdoors, wonder and exploration through the images and colour scheme. Lack of excitement that needs refining.

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Final Designs (X3)